{"id":11752,"date":"2021-06-23T15:15:54","date_gmt":"2021-06-23T15:15:54","guid":{"rendered":"https:\/\/hospitalityambassadeurs.com\/?p=11752"},"modified":"2026-02-13T17:26:49","modified_gmt":"2026-02-13T17:26:49","slug":"boutique-hotels-the-history-behind-the-term","status":"publish","type":"post","link":"https:\/\/hospitalityambassadeurs.com\/el\/boutique-hotels-the-history-behind-the-term\/","title":{"rendered":"Boutique Hotels: \u0397 \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1 \u03c0\u03af\u03c3\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03bf\u03bd\u03bf\u03bc\u03b1\u03c3\u03af\u03b1"},"content":{"rendered":"<p class=\"has-text-align-center\"><strong>T\u03b1 Boutique \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03b1<\/strong> \u03ad\u03ba\u03b1\u03bd\u03b1\u03bd \u03c4\u03b7\u03bd \u03b5\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03ae \u03c4\u03bf\u03c5\u03c2 \u03c4\u03b7 \u03b4\u03b5\u03ba\u03b1\u03b5\u03c4\u03af\u03b1 \u03c4\u03bf\u03c5 <strong>1980<\/strong> \u03bc\u03b5 \u03c4\u03bf\u03bd \u03cc\u03c1\u03bf \u03bd\u03b1 \u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b4\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5 \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1. \u0394\u03b9\u03b5\u03b3\u03b5\u03af\u03c1\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03b1\u03b9\u03c3\u03b8\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c0\u03c4\u03ce\u03bd \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b1\u03c1\u03ad\u03c7\u03bf\u03bd\u03c4\u03b1\u03c2<strong> \u03c0\u03b1\u03c1\u03b1\u03bc\u03b5\u03c4\u03c1\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/i0.wp.com\/hospitalityambassadeurs.com\/wp-content\/uploads\/2021\/06\/city-3120192_960_720.jpg?resize=640%2C427&#038;ssl=1\" alt=\"Boutique Hotels: \u0397 \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1 \u03c0\u03af\u03c3\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03bf\u03bd\u03bf\u03bc\u03b1\u03c3\u03af\u03b1\" class=\"wp-image-11772\" srcset=\"https:\/\/i0.wp.com\/hospitalityambassadeurs.com\/wp-content\/uploads\/2021\/06\/city-3120192_960_720.jpg?w=960&amp;ssl=1 960w, https:\/\/i0.wp.com\/hospitalityambassadeurs.com\/wp-content\/uploads\/2021\/06\/city-3120192_960_720.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/hospitalityambassadeurs.com\/wp-content\/uploads\/2021\/06\/city-3120192_960_720.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/hospitalityambassadeurs.com\/wp-content\/uploads\/2021\/06\/city-3120192_960_720.jpg?resize=16%2C12&amp;ssl=1 16w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption>Boutique Hotels: \u0397 \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1 \u03c0\u03af\u03c3\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03bf\u03bd\u03bf\u03bc\u03b1\u03c3\u03af\u03b1<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">\u03a4\u03b1 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03c3\u03c4\u03b7 \u03c7\u03ce\u03c1\u03b1 \u03bc\u03b1\u03c2, \u03bf \u03cc\u03c1\u03bf\u03c2<strong> boutique \u03ba\u03b1\u03c4\u03b1\u03bb\u03cd\u03bc\u03b1\u03c4\u03b1<\/strong> \u03ad\u03c7\u03b5\u03b9 \u03c3\u03c5\u03b6\u03b7\u03c4\u03b7\u03b8\u03b5\u03af \u03b5\u03bd\u03c4\u03cc\u03bd\u03c9\u03c2. \u03a3\u03c4\u03b7\u03bd \u0391\u03b8\u03ae\u03bd\u03b1, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03ac\u03bb\u03bb\u03b5\u03c2 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b5\u03c2 \u03c0\u03cc\u03bb\u03b5\u03b9\u03c2 \u03c4\u03b7\u03c2 \u03c7\u03ce\u03c1\u03b1\u03c2, \u03be\u03b5\u03c0\u03b7\u03b4\u03bf\u03cd\u03bd \u03c3\u03b1\u03bd \u03c4\u03b1 \u03bc\u03b1\u03bd\u03b9\u03c4\u03ac\u03c1\u03b9\u03b1.<\/p>\n\n\n\n<p class=\"has-text-align-center\">\u03a0\u03bf\u03bb\u03bb\u03ac, \u03bc\u03ac\u03bb\u03b9\u03c3\u03c4\u03b1, \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03ac \u03ba\u03c4\u03ae\u03c1\u03b9\u03b1, \u03b1\u03c6\u03bf\u03cd \u03b1\u03bd\u03b1\u03c0\u03b1\u03bb\u03b1\u03b9\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ae \u03b1\u03bd\u03b1\u03ba\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9, \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03ce\u03bd\u03c4\u03b1\u03c2 \u03cc\u03bc\u03c9\u03c2 \u03c4\u03b7\u03bd \u03b1\u03cd\u03c1\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03bf\u03c7\u03ae\u03c2 \u03c4\u03bf\u03c5\u03c2, \u03b2\u03b1\u03c6\u03c4\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c9\u03c2 <strong>historic boutique hotels.<\/strong><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hospitalityambassadeurs.com\/el\/boutique-hotels-the-history-behind-the-term\/#Which_hotels_are_classified_as_boutique\" >\u03a0\u03bf\u03b9\u03b1 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03b1 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c9\u03c2 boutique?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hospitalityambassadeurs.com\/el\/boutique-hotels-the-history-behind-the-term\/#Who_invented_the_term\" >\u03a0\u03bf\u03b9\u03bf\u03c2 \u03b5\u03c0\u03b9\u03bd\u03cc\u03b7\u03c3\u03b5 \u03c4\u03bf\u03bd \u03cc\u03c1\u03bf?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hospitalityambassadeurs.com\/el\/boutique-hotels-the-history-behind-the-term\/#About_the_Author\" >\u03a3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03bf\u03bd \u03a3\u03c5\u03bd\u03c4\u03ac\u03ba\u03c4\u03b7<\/a><\/li><\/ul><\/nav><\/div>\n<h5 class=\"has-text-align-center wp-block-heading\" id=\"h-which-hotels-are-classified-as-boutique\"><span class=\"ez-toc-section\" id=\"Which_hotels_are_classified_as_boutique\"><\/span><strong>\u03a0\u03bf\u03b9\u03b1 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03b1 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c9\u03c2 boutique?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p class=\"has-text-align-center\">\u03a4\u03b1 boutique \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03bb\u03b7\u03c1\u03bf\u03cd\u03bd \u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c0\u03c1\u03bf\u03b4\u03b9\u03b1\u03b3\u03c1\u03b1\u03c6\u03ad\u03c2.<\/p>\n\n\n\n<p class=\"has-text-align-center\">\u03a0\u03c1\u03ce\u03c4\u03b1 \u03b1\u03c0\u03cc \u03cc\u03bb\u03b1, \u03ad\u03c7\u03bf\u03c5\u03bd \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03cc concept, \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 (\u03c0.\u03c7. \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b7 \u03b1\u03c1\u03c7\u03b9\u03c4\u03b5\u03ba\u03c4\u03bf\u03bd\u03b9\u03ba\u03ae \u03ae \u03b8\u03b5\u03bc\u03b1\u03c4\u03bf\u03bb\u03bf\u03b3\u03af\u03b1).&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center\">\u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd <a href=\"https:\/\/hospitalityambassadeurs.com\/el\/category\/hotels\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03b1 <\/a>\u03bc\u03b5 \u03ba\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03cc \u03b8\u03ad\u03bc\u03b1 \u03c4\u03bf\u03bd \u03bf\u03af\u03bd\u03bf, \u03c4\u03b1 \u03c3\u03c0\u03bf\u03c1, \u03c4\u03b7 \u03bc\u03cc\u03b4\u03b1, \u03c4\u03b9\u03c2 \u03c4\u03ad\u03c7\u03bd\u03b5\u03c2, \u03c4\u03b7 \u03bc\u03bf\u03c5\u03c3\u03b9\u03ba\u03ae \u03ba.\u03bb.\u03c0. \u0397 \u03b1\u03bd\u03c4\u03af\u03bb\u03b7\u03c8\u03b7 \u03cc\u03c4\u03b9 \u03b1\u03c0\u03b5\u03c5\u03b8\u03cd\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03b5 \u03b5\u03cd\u03c0\u03bf\u03c1\u03b7 \u03c0\u03b5\u03bb\u03b1\u03c4\u03b5\u03af\u03b1 \u03c3\u03c5\u03bd\u03b9\u03c3\u03c4\u03ac \u03ad\u03bd\u03b1 \u03bc\u03cd\u03b8\u03bf.<\/p>\n\n\n\n<p class=\"has-text-align-center\">\u0394\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf\u03bd, \u03b4\u03b9\u03b5\u03b3\u03b5\u03af\u03c1\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03b1\u03b9\u03c3\u03b8\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c0\u03c4\u03ce\u03bd, \u03bf\u03b9 \u03bf\u03c0\u03bf\u03af\u03bf\u03b9 \u03c3\u03c5\u03c7\u03bd\u03ac \u03b1\u03c0\u03bf\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03c0\u03b1\u03c1\u03b1\u03bc\u03b5\u03c4\u03c1\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03b6\u03b5\u03c3\u03c4\u03cc \u03ba\u03b1\u03b9 \u03c6\u03b9\u03bb\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd (\u03c3\u03c4\u03bf \u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03cc, \u03b4\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b7 \u03ad\u03bc\u03c6\u03b1\u03c3\u03b7 \u03c3\u03c4\u03bf <strong>\u03c6\u03b1\u03b3\u03b7\u03c4\u03cc <\/strong>\u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c4\u03bf <strong>\u03c0\u03bf\u03c4\u03cc<\/strong>, \u03bc\u03b5 \u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b5\u03be\u03b1\u03af\u03c1\u03b5\u03c4\u03c9\u03bd \u03b5\u03c3\u03c4\u03b9\u03b1\u03c4\u03bf\u03c1\u03af\u03c9\u03bd \u03ba\u03b1\u03b9 \u03bc\u03c0\u03b1\u03c1).&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center\">\u03a4\u03c1\u03af\u03c4\u03bf\u03bd, \u03c4\u03b1<strong> boutique \u03ba\u03b1\u03c4\u03b1\u03bb\u03cd\u03bc\u03b1\u03c4\u03b1<\/strong> \u03ad\u03c7\u03bf\u03c5\u03bd \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc \u03b4\u03c9\u03bc\u03b1\u03c4\u03af\u03c9\u03bd (\u03c3\u03c5\u03c7\u03bd\u03ac \u03ad\u03c7\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03b8\u03b5\u03bc\u03b1\u03c4\u03bf\u03bb\u03bf\u03b3\u03af\u03b1), \u03c0\u03bf\u03c5 \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03b1\u03c0\u03cc <strong>10<\/strong> \u03ba\u03b1\u03b9 \u03b4\u03b5\u03bd \u03be\u03b5\u03c0\u03b5\u03c1\u03bd\u03ac \u03c4\u03b1 <strong>100<\/strong> 100 \u03b4\u03c9\u03bc\u03ac\u03c4\u03b9\u03b1 \u03c3\u03c4\u03bf \u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03cc (\u03bc\u03b5 \u03c4\u03bf \u03bc\u03ad\u03c3\u03bf \u03cc\u03c1\u03bf \u03bd\u03b1 \u03ba\u03c5\u03bc\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b3\u03cd\u03c1\u03c9 \u03c3\u03c4\u03b1 <strong>60<\/strong>).<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/i0.wp.com\/hospitalityambassadeurs.com\/wp-content\/uploads\/2021\/06\/Optimized-pexels-tom-balabaud-1579739.jpg?resize=640%2C427&#038;ssl=1\" alt=\"Boutique Hotels appeared in the 1980s with the term writing its own history.They stimulate visitors' senses providing customized services.\" class=\"wp-image-11774\" srcset=\"https:\/\/i0.wp.com\/hospitalityambassadeurs.com\/wp-content\/uploads\/2021\/06\/Optimized-pexels-tom-balabaud-1579739.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/hospitalityambassadeurs.com\/wp-content\/uploads\/2021\/06\/Optimized-pexels-tom-balabaud-1579739.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/hospitalityambassadeurs.com\/wp-content\/uploads\/2021\/06\/Optimized-pexels-tom-balabaud-1579739.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/hospitalityambassadeurs.com\/wp-content\/uploads\/2021\/06\/Optimized-pexels-tom-balabaud-1579739.jpg?resize=16%2C12&amp;ssl=1 16w, https:\/\/i0.wp.com\/hospitalityambassadeurs.com\/wp-content\/uploads\/2021\/06\/Optimized-pexels-tom-balabaud-1579739.jpg?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"has-text-align-center wp-block-heading\" id=\"h-who-invented-the-term\"><span class=\"ez-toc-section\" id=\"Who_invented_the_term\"><\/span><strong>\u03a0\u03bf\u03b9\u03bf\u03c2 \u03b5\u03c0\u03b9\u03bd\u03cc\u03b7\u03c3\u03b5 \u03c4\u03bf\u03bd \u03cc\u03c1\u03bf?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p class=\"has-text-align-center\">O \u03cc\u03c1\u03bf\u03c2 <strong>&#8220;boutique hotel&#8221;<\/strong> \u03b3\u03b5\u03bd\u03bd\u03ae\u03b8\u03b7\u03ba\u03b5 \u03c3\u03c4\u03b1 <strong>\u03bc\u03ad\u03c3\u03b1 \u03c4\u03b7\u03c2 \u03b4\u03b5\u03ba\u03b1\u03b5\u03c4\u03af\u03b1\u03c2 \u03c4\u03bf\u03c5 1980<\/strong>,\u03bc\u03bf\u03bb\u03bf\u03bd\u03cc\u03c4\u03b9 \u03ae\u03b4\u03b7 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03b1\u03c1\u03c7\u03ad\u03c2 \u03c4\u03b7\u03c2 \u03b4\u03b5\u03ba\u03b1\u03b5\u03c4\u03af\u03b1\u03c2 \u03b5\u03af\u03c7\u03b1\u03bd \u03b5\u03bc\u03c6\u03b1\u03bd\u03b9\u03c3\u03c4\u03b5\u03af \u03c4\u03b1 \u03c0\u03c1\u03ce\u03c4\u03b1 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03bb\u03b7\u03c1\u03bf\u03cd\u03c3\u03b1\u03bd \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03b4\u03b9\u03b1\u03b3\u03c1\u03b1\u03c6\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03c3\u03c4\u03b7\u03ba\u03b1\u03bd, \u03c3\u03b5<strong> \u03a3\u03b1\u03bd \u03a6\u03c1\u03b1\u03bd\u03c3\u03af\u03c3\u03ba\u03bf<\/strong>, <strong>\u039d\u03ad\u03b1 \u03a5\u03cc\u03c1\u03ba\u03b7<\/strong> \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c4\u03bf<strong> \u039b\u03bf\u03bd\u03b4\u03af\u03bd\u03bf<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center\">\u03a4\u03cc\u03c4\u03b5, \u03bf \u0391\u03bc\u03b5\u03c1\u03b9\u03ba\u03b1\u03bd\u03cc\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03af\u03b1\u03c2 <strong>Steven Rubell<\/strong>,\u03c3\u03c5\u03bd\u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b7\u03c2 \u03c4\u03bf\u03c5 \u03b8\u03c1\u03c5\u03bb\u03b9\u03ba\u03bf\u03cd<strong> Studio 54<\/strong> \u03c4\u03b7\u03c2 \u039d\u03ad\u03b1\u03c2 \u03a5\u03cc\u03c1\u03ba\u03b7\u03c2,\u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03bd\u03b5 \u03c4\u03bf <strong>Morgans Hotel<\/strong>, \u03c0\u03bf\u03c5 \u03ac\u03bd\u03bf\u03b9\u03be\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03cc\u03c1\u03c4\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03c4\u03bf <strong>1984<\/strong>, \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03bf\u03cd\u03c3\u03b5 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03c4\u03b7 \u03c4\u03bf\u03c5, <strong>Ian Schrager<\/strong>,\u03bc\u03b5 \u03c0\u03b9\u03bf \u03bc\u03b1\u03b6\u03b9\u03ba\u03ac \u03ba\u03b1\u03c4\u03b1\u03bb\u03cd\u03bc\u03b1\u03c4\u03b1, \u03bb\u03ad\u03b3\u03bf\u03bd\u03c4\u03b1\u03c2 \u03cc\u03c4\u03b9: <strong>\u00ab\u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b1\u03bd \u03bc\u03af\u03b1 boutique \u03b1\u03c0\u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03c0\u03bf\u03bb\u03c5\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1\u00bb.<\/strong>.<\/p>\n\n\n\n<p class=\"has-text-align-center\">\u038c\u03c0\u03c9\u03c2 \u03b4\u03ae\u03bb\u03c9\u03c3\u03b5 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf\u03bd \u03a4\u03cd\u03c0\u03bf \u03c4\u03b7\u03c2 \u03b5\u03c0\u03bf\u03c7\u03ae\u03c2: <strong>&#8220;Hotels are like department stores. They are trying to be all things to all people. This is different, It&#8217;s like a boutique<\/strong>&#8220;.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>To Morgans Hotel<\/strong>, \u03c4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03c0\u03bf\u03c5 \u03ad\u03c6\u03b5\u03c1\u03b5 \u03c4\u03bf \u03cc\u03bd\u03bf\u03bc\u03b1 <strong>&#8220;boutique hotel&#8221;<\/strong>, \u03ae\u03c4\u03b1\u03bd \u03b7 \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03c3\u03c4\u03b1 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03c1\u03cc\u03c3\u03c9\u03c0\u03b1 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03bf\u03c7\u03ae\u03c2, \u03c0\u03bf\u03c5 \u03c4\u03cc\u03c4\u03b5 \u03ba\u03c5\u03c1\u03b9\u03b1\u03c1\u03c7\u03bf\u03cd\u03c3\u03b1\u03bd \u03c3\u03c4\u03bf \u03c7\u03ce\u03c1\u03bf \u03c4\u03b7\u03c2 \u03c6\u03b9\u03bb\u03bf\u03be\u03b5\u03bd\u03af\u03b1\u03c2.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center\">\u03a7\u03ac\u03c1\u03b7 \u03c3\u03c4\u03b7\u03bd \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b7 \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03b5\u03be\u03b1\u03af\u03c1\u03b5\u03c4\u03bf \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7\u03c2, \u03c4\u03bf Morgans \u03ba\u03b1\u03c4\u03ac\u03c6\u03b5\u03c1\u03b5 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b5\u03bb\u03ba\u03cd\u03c3\u03b5\u03b9 <strong>\u00ab\u03b5\u03ba\u03bb\u03b5\u03c0\u03c4\u03c5\u03c3\u03bc\u03ad\u03bd\u03b7\u00bb <\/strong>\u03c0\u03b5\u03bb\u03b1\u03c4\u03b5\u03af\u03b1 \u03ba\u03b1\u03b9 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03bd\u03b1 \u03b8\u03ad\u03c3\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03b2\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03ba\u03b1\u03b8\u03b9\u03ad\u03c1\u03c9\u03c3\u03b7 \u03c4\u03c9\u03bd <strong>boutique \u03ba\u03b1\u03c4\u03b1\u03bb\u03cd\u03bc\u03b1\u03c4\u03b1<\/strong> \u2013 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1, \u03b1\u03ba\u03cc\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b5\u03c2 \u03b1\u03bb\u03c5\u03c3\u03af\u03b4\u03b5\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b1 \u03b4\u03b9\u03ba\u03ac \u03c4\u03bf\u03c5\u03c2 branded boutique hotels.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img data-recalc-dims=\"1\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/i0.wp.com\/hospitalityambassadeurs.com\/wp-content\/uploads\/2021\/06\/Optimized-pexels-tomas-anunziata-695193.jpg?resize=640%2C427&#038;ssl=1\" alt=\"\" data-id=\"11779\" data-full-url=\"https:\/\/hospitalityambassadeurs.com\/wp-content\/uploads\/2021\/06\/Optimized-pexels-tomas-anunziata-695193.jpg\" data-link=\"https:\/\/hospitalityambassadeurs.com\/boutique-hotels-the-history-behind-the-term\/optimized-pexels-tomas-anunziata-695193\/\" class=\"wp-image-11779\" srcset=\"https:\/\/i0.wp.com\/hospitalityambassadeurs.com\/wp-content\/uploads\/2021\/06\/Optimized-pexels-tomas-anunziata-695193.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/hospitalityambassadeurs.com\/wp-content\/uploads\/2021\/06\/Optimized-pexels-tomas-anunziata-695193.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/hospitalityambassadeurs.com\/wp-content\/uploads\/2021\/06\/Optimized-pexels-tomas-anunziata-695193.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/hospitalityambassadeurs.com\/wp-content\/uploads\/2021\/06\/Optimized-pexels-tomas-anunziata-695193.jpg?resize=16%2C12&amp;ssl=1 16w, https:\/\/i0.wp.com\/hospitalityambassadeurs.com\/wp-content\/uploads\/2021\/06\/Optimized-pexels-tomas-anunziata-695193.jpg?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"853\" src=\"https:\/\/i0.wp.com\/hospitalityambassadeurs.com\/wp-content\/uploads\/2021\/06\/Optimized-pexels-vincent-rivaud-2363807.jpg?resize=640%2C853&#038;ssl=1\" alt=\"\" data-id=\"11778\" data-full-url=\"https:\/\/hospitalityambassadeurs.com\/wp-content\/uploads\/2021\/06\/Optimized-pexels-vincent-rivaud-2363807.jpg\" data-link=\"https:\/\/hospitalityambassadeurs.com\/boutique-hotels-the-history-behind-the-term\/optimized-pexels-vincent-rivaud-2363807\/\" class=\"wp-image-11778\" srcset=\"https:\/\/i0.wp.com\/hospitalityambassadeurs.com\/wp-content\/uploads\/2021\/06\/Optimized-pexels-vincent-rivaud-2363807.jpg?w=675&amp;ssl=1 675w, https:\/\/i0.wp.com\/hospitalityambassadeurs.com\/wp-content\/uploads\/2021\/06\/Optimized-pexels-vincent-rivaud-2363807.jpg?resize=225%2C300&amp;ssl=1 225w, https:\/\/i0.wp.com\/hospitalityambassadeurs.com\/wp-content\/uploads\/2021\/06\/Optimized-pexels-vincent-rivaud-2363807.jpg?resize=9%2C12&amp;ssl=1 9w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/i0.wp.com\/hospitalityambassadeurs.com\/wp-content\/uploads\/2021\/06\/Optimized-pexels-rachel-claire-6127017.jpg?resize=640%2C427&#038;ssl=1\" alt=\"\" data-id=\"11780\" data-full-url=\"https:\/\/hospitalityambassadeurs.com\/wp-content\/uploads\/2021\/06\/Optimized-pexels-rachel-claire-6127017.jpg\" data-link=\"https:\/\/hospitalityambassadeurs.com\/boutique-hotels-the-history-behind-the-term\/optimized-pexels-rachel-claire-6127017\/\" class=\"wp-image-11780\" srcset=\"https:\/\/i0.wp.com\/hospitalityambassadeurs.com\/wp-content\/uploads\/2021\/06\/Optimized-pexels-rachel-claire-6127017.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/hospitalityambassadeurs.com\/wp-content\/uploads\/2021\/06\/Optimized-pexels-rachel-claire-6127017.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/hospitalityambassadeurs.com\/wp-content\/uploads\/2021\/06\/Optimized-pexels-rachel-claire-6127017.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/hospitalityambassadeurs.com\/wp-content\/uploads\/2021\/06\/Optimized-pexels-rachel-claire-6127017.jpg?resize=16%2C12&amp;ssl=1 16w, https:\/\/i0.wp.com\/hospitalityambassadeurs.com\/wp-content\/uploads\/2021\/06\/Optimized-pexels-rachel-claire-6127017.jpg?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/i0.wp.com\/hospitalityambassadeurs.com\/wp-content\/uploads\/2021\/06\/Optimized-pexels-patryk-kamenczak-775219.jpg?resize=640%2C360&#038;ssl=1\" alt=\"\" data-id=\"11781\" data-full-url=\"https:\/\/hospitalityambassadeurs.com\/wp-content\/uploads\/2021\/06\/Optimized-pexels-patryk-kamenczak-775219.jpg\" data-link=\"https:\/\/hospitalityambassadeurs.com\/boutique-hotels-the-history-behind-the-term\/optimized-pexels-patryk-kamenczak-775219\/\" class=\"wp-image-11781\" srcset=\"https:\/\/i0.wp.com\/hospitalityambassadeurs.com\/wp-content\/uploads\/2021\/06\/Optimized-pexels-patryk-kamenczak-775219.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/hospitalityambassadeurs.com\/wp-content\/uploads\/2021\/06\/Optimized-pexels-patryk-kamenczak-775219.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/hospitalityambassadeurs.com\/wp-content\/uploads\/2021\/06\/Optimized-pexels-patryk-kamenczak-775219.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/hospitalityambassadeurs.com\/wp-content\/uploads\/2021\/06\/Optimized-pexels-patryk-kamenczak-775219.jpg?resize=16%2C9&amp;ssl=1 16w, https:\/\/i0.wp.com\/hospitalityambassadeurs.com\/wp-content\/uploads\/2021\/06\/Optimized-pexels-patryk-kamenczak-775219.jpg?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<pre class=\"wp-block-verse has-text-align-center\"><strong>\u03a0\u03b7\u03b3\u03ae \u03ac\u03c1\u03b8\u03c1\u03bf\u03c5<\/strong>: <a href=\"https:\/\/www.marketing-tips.gr\/2021\/06\/h-istoria-twn-boutique-hotels.html?fbclid=IwAR3ElacB3lxG54QtG2u15I34We220jmobXKLH-v1q5Xiu-spcv6G1jOPsCE\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Tips<\/a><\/pre>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"has-text-align-center has-white-color has-cyan-bluish-gray-background-color has-text-color has-background wp-block-heading\" id=\"h-about-the-author\" style=\"font-size:17px\"><span class=\"ez-toc-section\" id=\"About_the_Author\"><\/span>\u03a3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03bf\u03bd \u03a3\u03c5\u03bd\u03c4\u03ac\u03ba\u03c4\u03b7<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<ul class=\"wp-block-social-links aligncenter has-normal-icon-size is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-chain  wp-block-social-link\"><a href=\"https:\/\/www.marketing-tips.gr\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M15.6,7.2H14v1.5h1.6c2,0,3.7,1.7,3.7,3.7s-1.7,3.7-3.7,3.7H14v1.5h1.6c2.8,0,5.2-2.3,5.2-5.2,0-2.9-2.3-5.2-5.2-5.2zM4.7,12.4c0-2,1.7-3.7,3.7-3.7H10V7.2H8.4c-2.9,0-5.2,2.3-5.2,5.2,0,2.9,2.3,5.2,5.2,5.2H10v-1.5H8.4c-2,0-3.7-1.7-3.7-3.7zm4.6.9h5.3v-1.5H9.3v1.5z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">\u03a3\u03c5\u03bd\u03b4\u03ad\u03c3\u03bc\u03bf\u03c5<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-facebook  wp-block-social-link\"><a href=\"https:\/\/www.facebook.com\/marketingtips.gr\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Facebook<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-linkedin  wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/in\/john-protopapadakis-a2086475\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Linkedin<\/span><\/a><\/li><\/ul>\n\n\n\n<div class=\"wp-block-image is-style-rounded\"><figure class=\"aligncenter size-medium\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/i0.wp.com\/hospitalityambassadeurs.com\/wp-content\/uploads\/2020\/12\/%CF%80%CF%81%CE%BF%CF%84%CE%BF%CF%80%CE%B1%CF%80%CE%B1%CE%B4%CE%B1%CE%BA%CE%B7%CF%82.png?resize=300%2C300&#038;ssl=1\" alt=\"\u039f \u0399\u03c9\u03ac\u03bd\u03bd\u03b7\u03c2 \u03a0\u03c1\u03c9\u03c4\u03bf\u03c0\u03b1\u03c0\u03b1\u03b4\u03ac\u03ba\u03b7\u03c2\" class=\"wp-image-4844\" srcset=\"https:\/\/i0.wp.com\/hospitalityambassadeurs.com\/wp-content\/uploads\/2020\/12\/%CF%80%CF%81%CE%BF%CF%84%CE%BF%CF%80%CE%B1%CF%80%CE%B1%CE%B4%CE%B1%CE%BA%CE%B7%CF%82.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/hospitalityambassadeurs.com\/wp-content\/uploads\/2020\/12\/%CF%80%CF%81%CE%BF%CF%84%CE%BF%CF%80%CE%B1%CF%80%CE%B1%CE%B4%CE%B1%CE%BA%CE%B7%CF%82.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/hospitalityambassadeurs.com\/wp-content\/uploads\/2020\/12\/%CF%80%CF%81%CE%BF%CF%84%CE%BF%CF%80%CE%B1%CF%80%CE%B1%CE%B4%CE%B1%CE%BA%CE%B7%CF%82.png?resize=12%2C12&amp;ssl=1 12w, https:\/\/i0.wp.com\/hospitalityambassadeurs.com\/wp-content\/uploads\/2020\/12\/%CF%80%CF%81%CE%BF%CF%84%CE%BF%CF%80%CE%B1%CF%80%CE%B1%CE%B4%CE%B1%CE%BA%CE%B7%CF%82.png?resize=45%2C45&amp;ssl=1 45w, https:\/\/i0.wp.com\/hospitalityambassadeurs.com\/wp-content\/uploads\/2020\/12\/%CF%80%CF%81%CE%BF%CF%84%CE%BF%CF%80%CE%B1%CF%80%CE%B1%CE%B4%CE%B1%CE%BA%CE%B7%CF%82.png?resize=120%2C120&amp;ssl=1 120w, https:\/\/i0.wp.com\/hospitalityambassadeurs.com\/wp-content\/uploads\/2020\/12\/%CF%80%CF%81%CE%BF%CF%84%CE%BF%CF%80%CE%B1%CF%80%CE%B1%CE%B4%CE%B1%CE%BA%CE%B7%CF%82.png?w=526&amp;ssl=1 526w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">\u039f \u0399\u03c9\u03ac\u03bd\u03bd\u03b7\u03c2 \u03a0\u03c1\u03c9\u03c4\u03bf\u03c0\u03b1\u03c0\u03b1\u03b4\u03ac\u03ba\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ad\u03b1\u03c2, \u03ba\u03b1\u03b8\u03b7\u03b3\u03b7\u03c4\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03b9\u03c3\u03b7\u03b3\u03b7\u03c4\u03ae\u03c2 \u03c3\u03b5\u03bc\u03b9\u03bd\u03b1\u03c1\u03af\u03c9\u03bd \u03c3\u03b5 \u03b8\u03ad\u03bc\u03b1\u03c4\u03b1&nbsp;<strong>Marketing<\/strong>,&nbsp;<strong>\u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03ae \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7<\/strong>&nbsp;\u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c4\u03bf&nbsp;<strong>\u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03c0\u03b1\u03c1\u03b1\u03c0\u03cc\u03bd\u03c9\u03bd<\/strong>. \u03a3\u03c0\u03bf\u03cd\u03b4\u03b1\u03c3\u03b5 \u0394\u03b9\u03bf\u03af\u03ba\u03b7\u03c3\u03b7 \u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd \u03c3\u03c4\u03bf&nbsp;<strong>\u03a0\u03b1\u03bd\u03b5\u03c0\u03b9\u03c3\u03c4\u03ae\u03bc\u03b9\u03bf \u03a0\u03b5\u03b9\u03c1\u03b1\u03b9\u03ac<\/strong>&nbsp;\u03ba\u03b1\u03b9 \u03ba\u03b1\u03c4\u03ad\u03c7\u03b5\u03b9 <strong>MBA<\/strong>&nbsp;(\u039caster of Business Administration) \u03b1\u03c0\u03cc \u03c4\u03bf&nbsp;<strong>Cleveland State University<\/strong>.<\/p>\n\n\n\n<p class=\"has-text-align-center\">\u0388\u03c7\u03b5\u03b9 \u03b5\u03c1\u03b3\u03b1\u03c3\u03c4\u03b5\u03af \u03c3\u03c4\u03bf \u03c4\u03bc\u03ae\u03bc\u03b1 Marketing \u03c4\u03b7\u03c2<strong>&nbsp;Misko-Barilla<\/strong>. \u0391\u03c0\u03cc \u03c4\u03bf 2000 \u03ad\u03c9\u03c2 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1, \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b7\u03b3\u03b7\u03c4\u03ae\u03c2 Marketing \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7\u03c2, \u03c3\u03c4\u03b7\u03bd \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c3\u03c7\u03bf\u03bb\u03ae&nbsp;<strong>Le Monde<\/strong>&nbsp;.<\/p>\n\n\n\n<p class=\"has-text-align-center\">\u0395\u03af\u03bd\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03c4\u03b7\u03c2 \u03c4\u03b7\u03c2 start up,&nbsp;<strong><a href=\"https:\/\/hoteltraining.gr\/\">Hoteltraining<\/a><\/strong>. \u03a3\u03c4\u03b7\u03bd \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c4\u03bf\u03c5,&nbsp;<a href=\"https:\/\/www.marketing-tips.gr\/?fbclid=IwAR1BZoHjc4wg6Q1ihdEWNVgJNSwE15sCGmHSelBFmntD6llGBzCw8FRCacg\">Marketing Tips<\/a>, \u03bf \u0399\u03c9\u03ac\u03bd\u03bd\u03b7\u03c2 \u03a0\u03c1\u03c9\u03c4\u03bf\u03c0\u03b1\u03c0\u03b1\u03b4\u03ac\u03ba\u03b7\u03c2, \u03bc\u03bf\u03b9\u03c1\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03b3\u03b9\u03b1 \u03c4o<strong>&nbsp;Marketing<\/strong>,&nbsp;<strong>\u03c4\u03b9\u03c2 \u0394\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c2 \u03a3\u03c7\u03ad\u03c3\u03b5\u03b9\u03c2&nbsp;<\/strong>\u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c4\u03bf&nbsp;<strong>\u0395\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd<\/strong>.<\/p>\n\n\n\n<p class=\"has-text-align-center\">\u03a3\u03c4\u03b7\u03bd \u03c0\u03bb\u03bf\u03cd\u03c3\u03b9\u03b1 \u03ba\u03b1\u03c1\u03b9\u03ad\u03c1\u03b1 \u03c4\u03bf\u03c5 \u03c9\u03c2 \u03c3\u03c5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ad\u03b1\u03c2, \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c0\u03bf\u03b9\u03ba\u03af\u03bb\u03b1 \u03b2\u03b9\u03b2\u03bb\u03af\u03b1 \u03cc\u03c0\u03c9\u03c2:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Marketing \u0395\u03c3\u03c4\u03b9\u03b1\u03c4\u03bf\u03c1\u03af\u03bf\u03c5<\/li><li><a href=\"https:\/\/www.stamoulis.gr\/%CE%93%CE%BD%CF%89%CF%83%CF%84%CE%AC-%CE%9F%CE%BD%CF%8C%CE%BC%CE%B1%CF%84%CE%B1-%CE%86%CE%B3%CE%BD%CF%89%CF%83%CF%84%CE%B5%CF%82-%CE%99%CF%83%CF%84%CE%BF%CF%81%CE%AF%CE%B5%CF%82-1-%CE%94-%CE%88%CE%BA%CE%B4%CE%BF%CF%83%CE%B7_p-404151.aspx\">\u0393\u03bd\u03c9\u03c3\u03c4\u03ac \u039f\u03bd\u03cc\u03bc\u03b1\u03c4\u03b1, \u0386\u03b3\u03bd\u03c9\u03c3\u03c4\u03b5\u03c2 \u0399\u03c3\u03c4\u03bf\u03c1\u03af\u03b5\u03c2<\/a>&nbsp;<strong>1,2,3<\/strong><\/li><li>\u03a0\u03bf\u03b9\u03bf\u03c2 \u03b3\u03b5\u03bb\u03ac\u03b5\u03b9 \u03a4\u03a9\u03a1\u0391<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>\u03a0\u03b1\u03c1\u03ac\u03c0\u03bf\u03bd\u03b1 \u03a0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd<\/li><li><strong>\u03c4\u03b9\u03c2 \u0394\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c2 \u03a3\u03c7\u03ad\u03c3\u03b5\u03b9\u03c2<\/strong><\/li><li><a href=\"https:\/\/www.stamoulis.gr\/%CE%A4%CE%BF%CF%85%CF%81%CE%B9%CF%83%CF%84%CE%B9%CE%BA%CF%8C-%CE%9C%CE%AC%CF%81%CE%BA%CE%B5%CF%84%CE%B9%CE%BD%CE%B3%CE%BA_p-407303.aspx\">\u03a4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba<\/a><\/li><li>\u039f&nbsp;<strong>50<\/strong>&nbsp;\u039a\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b5\u03c2&nbsp;<strong>\u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u0399\u03b4\u03ad\u03b5\u03c2<\/strong>&nbsp;\u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03b7\u03bd \u039a\u03c1\u03af\u03c3\u03b7<\/li><li><a href=\"https:\/\/www.stamoulis.gr\/%CE%A5%CF%80%CE%BF%CE%B4%CE%B5%CE%B9%CE%B3%CE%BC%CE%B1%CF%84%CE%B9%CE%BA%CE%AE-%CE%95%CE%BE%CF%85%CF%80%CE%B7%CF%81%CE%AD%CF%84%CE%B7%CF%83%CE%B7-%CE%A0%CE%B5%CE%BB%CE%B1%CF%84%CF%8E%CE%BD_p-404125.aspx\">\u03a5\u03c0\u03bf\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u0395\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7 \u03a0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd<\/a>:<strong>&nbsp;72<\/strong>&nbsp;\u03a4\u03c1\u03cc\u03c0\u03bf\u03b9 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03c4\u03b5<strong>&nbsp;\u03a0\u03b9\u03c3\u03c4\u03bf\u03cd\u03c2 \u03a0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2<\/strong><\/li><li><strong>Airbnb<\/strong>: \u03a0\u03c9\u03c2 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c0\u03c1\u03ad\u03c8\u03b5\u03b9\u03c2 \u03c9\u03c2 \u03bf\u03b9\u03ba\u03bf\u03b4\u03b5\u03c3\u03c0\u03cc\u03c4\u03b7\u03c2<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-hospitality-ambassadeurs wp-block-embed-hospitality-ambassadeurs\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"Ysq0K16xsL\"><a href=\"https:\/\/hospitalityambassadeurs.com\/el\/avli-lounge-apartments-an-all-suites-boutique-hotel-in-rethymno-crete\/\">Avli Lounge Apartments\/ \u0388\u03bd\u03b1 all-suites boutique \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf \u03c3\u03c4\u03bf \u03a1\u03ad\u03b8\u03c5\u03bc\u03bd\u03bf \u03c4\u03b7\u03c2 \u039a\u03c1\u03ae\u03c4\u03b7\u03c2<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Avli Lounge Apartments\/An all-suites boutique hotel in Rethymno, Crete&#8221; &#8212; Hospitality Ambassadeurs \" src=\"https:\/\/hospitalityambassadeurs.com\/avli-lounge-apartments-an-all-suites-boutique-hotel-in-rethymno-crete\/embed\/#?secret=dYDO4nOWj2#?secret=Ysq0K16xsL\" data-secret=\"Ysq0K16xsL\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-hospitality-ambassadeurs wp-block-embed-hospitality-ambassadeurs\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"rEXfyYIXiq\"><a href=\"https:\/\/hospitalityambassadeurs.com\/el\/virgin-hotels-minibars-and-the-street-pricing\/\">\u03a4\u03b1 minibars \u03c4\u03c9\u03bd Virgin Hotels \u03ba\u03b1\u03b9 \u03c4\u03bf Street Pricing<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Virgin Hotels minibars and the Street Pricing&#8221; &#8212; Hospitality Ambassadeurs \" src=\"https:\/\/hospitalityambassadeurs.com\/virgin-hotels-minibars-and-the-street-pricing\/embed\/#?secret=JRBiWgDZEQ#?secret=rEXfyYIXiq\" data-secret=\"rEXfyYIXiq\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-hospitality-ambassadeurs wp-block-embed-hospitality-ambassadeurs\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"zMMM0EwlE2\"><a href=\"https:\/\/hospitalityambassadeurs.com\/el\/the-ritz-carlton-their-employee-promise\/\">The Ritz-Carlton: \u0397 \u03a5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7 \u03c3\u03c4\u03bf\u03bd \u0395\u03c1\u03b3\u03b1\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;The Ritz &#8211; Carlton: Their Employee Promise&#8221; &#8212; Hospitality Ambassadeurs \" src=\"https:\/\/hospitalityambassadeurs.com\/the-ritz-carlton-their-employee-promise\/embed\/#?secret=qCZ8jLJ7ed#?secret=zMMM0EwlE2\" data-secret=\"zMMM0EwlE2\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>Boutique Hotels appeared in the 1980s with the term writing its own history.They stimulate visitors&#8217; senses providing customized services. Over the last years in our country, the term boutique hotels has been heavily discussed. In Athens, but also in other country&#8217;s big cities spring up like mushrooms. In fact, many of them, historical buildings, after [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[1],"tags":[2798,2680,2681],"class_list":["post-11752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-boutique-hotels","tag-john-protopapadakis","tag-2681"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Boutique Hotels: The history behind the term -<\/title>\n<meta name=\"description\" content=\"Boutique Hotels appeared in the 1980s with the term writing its own history.They stimulate visitors&#039; senses providing customized services.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hospitalityambassadeurs.com\/el\/boutique-hotels-the-history-behind-the-term\/\" \/>\n<meta property=\"og:locale\" content=\"el_GR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boutique Hotels: The history behind the term\" \/>\n<meta property=\"og:description\" content=\"Boutique Hotels appeared in the 1980s with the term writing its own history.They stimulate visitors&#039; senses providing customized services. 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The historical background and the unique architecture of the building of 1780 oozes confidence and charm of another era integrated in the beautiful atmosphere of the picturesque town of Aegina. Aeginitikon Arhontikon\u2026","rel":"","context":"\u03c3\u03b5 &quot;Articles &amp; Interviews&quot;","block_context":{"text":"Articles &amp; Interviews","link":"https:\/\/hospitalityambassadeurs.com\/el\/category\/articles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/hospitalityambassadeurs.com\/wp-content\/uploads\/2021\/08\/Optimized-DSC07585.jpg?fit=1200%2C856&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/hospitalityambassadeurs.com\/wp-content\/uploads\/2021\/08\/Optimized-DSC07585.jpg?fit=1200%2C856&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/hospitalityambassadeurs.com\/wp-content\/uploads\/2021\/08\/Optimized-DSC07585.jpg?fit=1200%2C856&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/hospitalityambassadeurs.com\/wp-content\/uploads\/2021\/08\/Optimized-DSC07585.jpg?fit=1200%2C856&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/hospitalityambassadeurs.com\/wp-content\/uploads\/2021\/08\/Optimized-DSC07585.jpg?fit=1200%2C856&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/hospitalityambassadeurs.com\/el\/wp-json\/wp\/v2\/posts\/11752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hospitalityambassadeurs.com\/el\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hospitalityambassadeurs.com\/el\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hospitalityambassadeurs.com\/el\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hospitalityambassadeurs.com\/el\/wp-json\/wp\/v2\/comments?post=11752"}],"version-history":[{"count":5,"href":"https:\/\/hospitalityambassadeurs.com\/el\/wp-json\/wp\/v2\/posts\/11752\/revisions"}],"predecessor-version":[{"id":11806,"href":"https:\/\/hospitalityambassadeurs.com\/el\/wp-json\/wp\/v2\/posts\/11752\/revisions\/11806"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hospitalityambassadeurs.com\/el\/wp-json\/wp\/v2\/media\/11772"}],"wp:attachment":[{"href":"https:\/\/hospitalityambassadeurs.com\/el\/wp-json\/wp\/v2\/media?parent=11752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hospitalityambassadeurs.com\/el\/wp-json\/wp\/v2\/categories?post=11752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hospitalityambassadeurs.com\/el\/wp-json\/wp\/v2\/tags?post=11752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}