100% Hotel Show event returns to Athens, 09-11 November, enabling hoteliers to plan for next season in time and exhibitors to conclude deals.


The new, updated approach of the 100% Hotel Show upgrades the exhibition experience of visitors, since through the specially designed sections they will be able to easily discover the solutions they are looking for as well as ideas that will improve their accommodation! At the same time, the new exhibition structure gives exhibitors an unhindered way of choosing where to set up their stand, providing for the first time the possibility for all brands, regardless of their scope, to set up a dynamic presence in the first part of the exhibition, while the other sections adopt a more creative approach, with specialised zones and tributes.


With hotel needs evolving vigorously, 100% Hotel Show in November highlights:

Accumulation of more practical solutions that hoteliers will be able to apply directly to their accommodations

Planning of additional workshops and educational presentations in relation to hotel practices

Formation of a lifestyle exhibition sense that will allow the hotelier to unwind after the end of the season


The exhibition concerns new hotel investments, 5-star resorts & hotels, boutique hotels, villas, glamping, eco lodges, luxury travel agencies, architects, designers and hotel development and management companies.

The 100% Hotel Show Athens is organized Saturday, 09 to Monday 11 November at MEC Paiania, while it will once again host the dynamic institution of the 100% Hotel Design Awards, featuring new categories of contestants.


The New Sections:


100% Discoveries:


“This special section will host new businesses with innovative products and services discovered by the exhibition.”

These exhibits will be located at the entrance of the exhibition, giving visitors the opportunity to discover new trends and innovative solutions that are expected to influence the hotel market.


100% Trending Brands:


“The section that brings together the most active companies that invest lustily in the development of solutions for the hotel market.”


The participants will display innovative solutions from the construction to the sale of hotel services in a conceptual way, offering visitors the opportunity to clap eyes on the most sophisticated products and services that shape the trends in the industry.


100% Hotel Design:


“A diversity of companies specializing in hotel design will exhibit their services and products.”


From architectural firms and construction materials to selected furniture and decorative items, guests will be able to find everything they require to upgrade the aesthetics and functionality of their accommodations.


100% Experience & Operation:


“This module focuses on shaping the guest experience in a property.”


From gastronomy and hospitality services to the details of accommodation, exhibitors will present solutions that improve day-to-day operations along the customer experience.


100% Hospitality Experts:


“This section will feature leading companies in the field of hotel technology, sales and management.”


Visitors will have the opportunity to meet experts, who provide specialized solutions and services for the efficient operation and development of hotels.


100% Workshop Area: 


“This new hybrid unit combines presentations and workshops, creating a space of knowledge and innovation.”


The main stage and Seminars Room will host speeches and training sessions, giving visitors the opportunity to learn from the best in the industry and incorporate new techniques and strategies into their business.


The Solutions:


Saturday 09 November 2024 – 100% Hotel Design:

Workshops and seminars concerning the design and development of accommodation. A day dedicated to design, with the 100% Hotel Design Awards ceremony.


Sunday November 10, 2024 – 100% Hotel Sales:

Workshops and seminars related to hotel marketing and sales. Participants will learn techniques and strategies to increase sales and promote their services.

Monday 11 November 2024 – 100% Villas & Luxury Apartments:

Workshops and seminars related to the management and sale of villas and luxury apartments. The day will focus on the needs and challenges of managing these properties.

Facts & Figures – Athens & Crete 2023-2024

180 Exhibitors (70% Athens-30% Crete)

42 Workshops and Presentations (50% Athens-50% Crete)

48 Speakers (55% Athens-45% Crete)

2500 Workshop Attendees (65% Athens-35% Crete)

26293 Visitors (80% Athens-20% Crete)

The 100% Hotel Show 2024 promises a groundbreaking event that will set new standards in the luxury hospitality and hotel industry.

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