Hotel SEO content is used as part of a larger marketing strategy to increase visibility to a website through organic search engine results.
With a combination of tailor-made solutions that suit the profile and needs of each business, your hotel can achieve increased traffic equaling a sales boost.
Why invest in Hotel SEO content?
Whether you’re a tech guru or not, you’ve probably heard of SEO (Search Engine Optimization) and the power of content (content is king). However, how certain are you that you apply it successfully in your own business? Don’t go far! Just search the world wide web by entering the name of your hotel or some specific keywords (eg location) that characterize it by expanding your search.
Conclusion: In a technological tsunami of developments, the modern era requires the application of best practices since a top quality website alone is not enough.
Why is HOTEL SEO so important?
SEO is important for every business worldwide on a transactional level. If you wish to get direct bookings through your hotel website, you need people to visit it. One of the best ways to be able to achieve it, is to secure a high ranking position in the search engines.
Considering that websites, which appear on the first page of Google results receive more than 90% of traffic, it’s important to adopt an SEO strategy that can get you there. The benefits of a powerful HOTEL SEO include:
- Organic traffic from SEO is free and just like a diamond lasts forever.
- SEO can target high-end visitors who are looking for unique life experiences and are willing to pay handsomely for them.
- Reports around the world prove the usefulness of SEO with skyrocketing traveler searches for resorts compared to the last decade.
Keyword research for hotel SEO
Creating content requires proper use of keywords. With the volume of information that the visitor receives, to the bottomline what will ultimately prefer is what responds 100% to a specific online research. It is worth mentioning that relevant and useful content is rewarded by Google.
Leading SEO experts argue that there are four types of intent of an online visitor:
Informational: As the name suggests, it describes users looking for information within a general framework. In the case of a hotel, it can be used at the beginning of their trip research. For example “things to do in Greece”.
Commercial: Users will do a thorough research before fully committing to a decision. For example, they might search for “top rated restaurants in Athens”.
Transactional: This happens when users know what they want and are ready to buy. A possible search could be “hotel room for two in Ioannina”.
Navigational: These are users wishing to navigate to a specific part of a website and Google search makes it easier. Consider the “[hotel name] cancellation policy” line.
To develop your HOTEL SEO marketing strategy by searching for the right keywords, focus on the main features of your hotel. Additionally, ask yourself:
- Why are they traveling to the location?
- What are they looking to do?
- What services does your business provide including weddings, conferences and other events?
Create HOTEL SEO content & user experience
To create valuable content, ensure that:
It’s relevant
Does your content match the keywords entered by the user?
It inspires authority
Make sure the content answers all the questions the user had at the time of the search.
It is reliable
It is essential that Google perceives the information that reflects the content as reliable. Make sure you use sources, where appropriate and always keep your content up to date. For example, if a festival takes place every year and you keep a blog about it, don’t forget to update the blog every single time.
It is unique
Avoid bulk copying and pasting content from other websites into your own website.
Is user friendly
It is important that the content looks good, loads swiftly and is readable.
How to measure the results of your HOTEL SEO marketing strategy
Every SEO plan and strategy needs to be governed by a set of goals ensuring the best results for your return on investment such as:
Revenue
The most important if not the most important goal of any business is to secure revenue. Does organic website traffic ensure direct bookings at your hotel?
Goals and conversions
In addition to increased sales, many businesses set other goals such as increased registrations.
Organic results
Increasing organic results is key since SEO contributes the most to achieving such goals. Have you noticed rumped-up traffic on the website compared to the past?
Keyword ranking
If you are actively targeting certain keywords with your content, be sure to check your site’s performance against those keywords. Are you getting a better ranking? Does your website appear on the first page of Google results?
Can AI(artificial intelligence) help my HOTEL SEO content?
Hotel SEO content is not sacrificed on the altar of technological progress especially with the development of artificial intelligence. While the future of content marketing may be full of innovation and possibilities, the desire of online users remains to seek meaningful content from people that exudes objectivity and is compatible with their interests.
Our very own holistic approach to content creation for hotels and restaurants
Digital content, both for small and large hotel businesses, often makes the work of the employees or the management of a company difficult, since it requires a workload at the expense of their main tasks and especially in cases of upgrading or rebuilding a website. Hospitality Ambassadeurs, with many years of experience in hotel units, offer tailor-made and original content for your website.
Upon completion of each project, a quality certification is sent:
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