Roof Top restaurants combine city´s urban character. Apart from flavors and location, need to further boost their reputation management.
Roof top restaurants by investing in common concepts with dominant elements of taste, location, and experienced staff in service, managed to increase their revenues without taking into account that these are not enough to boost their reputation.
The customer was, is and will continue to be at the center of every business. Businesses come to cover the diversity of customer needs, defined by demand, with the aim not only of attracting them but also of retaining them.
By investing in the obvious such as taking advantage of an extremely good location, the use of a quality, well-designed, and often extravagant menus with seasonal ingredients, the resounding presence of an award-winning Chef and the provision of a high level of service, many businesses leave unexploited opportunities in marketing and therefore in a properly reputation management.
Thereafter, in regards to travellers online search for the next top dining experience, Roof Top restaurants can adopt smart practices by building a solid customer base and handling their fame.
Ε-mail marketing
The era we live in is characterized by technological leaps and bounds. At the present reshaped environment a series of explosive developments rush in drastically changing everything we knew. With the entry into the technological market of Artificial Intelligence and the limitless possibilities that will provide us to a maximum extent in the coming years, the communication between a business and its customers is now carried out unhindered.
However, although for the time being the use of its tools is considered economically unprofitable by several businesses, digital marketing solutions such as email marketing remains one of the most proven successful results since they create relationships of trust, strengthen the respective brand and by extension sales.
An example of email marketing is undoubtedly Newsletter where businesses can use not only to send offers but also to share new and interesting articles with their existing or prospective new customers.
Have you ever wondered how many businesses there are in the catering or hospitality industry that do not apply this practice but are content with what they already have achieved and possess? Research has shown that visitors to a destination are not only satisfied with collecting online information or recommendations from relatives and friends(referred to as word of mouth), but look for other source of information such as newsletters in order to be fully prepared for their next dream trip.
Website & Central Reservations System
The website to put it plainly is nothing more than the digital suit of a business. As strange as it may seem to be invited to an event in a poorly sewn or torn suit, imagine something similar happening online with a website. In other words, when a business that operates a roof top restaurant is content with simply posting a price list without focusing on the profile and competitive advantages of its restaurant, it is certainly out of the competition.
On the other hand, several businesses, aiming to strengthen their brand awareness, created a separate website for their Roof Top restaurants and not just a new thematic section on an already existing website offering seamless online browsing to their visitors. In addition, knowing well the expectations of their customers, they built a booking system to accept direct bookings. Not bad at all!
Exclusive product distribution points
Behind every successful culinary concept is, among others, a Chef and a brigade. In the majority of cases, however, and especially in social media, there is a reckless use of the not-so-unique selling points (in the language of marketing, the unique selling points are defined as Unique Selling points), such as the images that capture the magnificent view, the delicious food, the state of the art infrastructure.
Are these enough?
No! These are not enough!
With a proliferation of new businesses in the culinary scene of Greece and imaginative concepts, Roof Top restaurants can make a difference if they incorporate into their concept elements that highlight their Greek spirit, such as exclusive points of sale of products.
Each Chef who is asked to curate a new menu with seasonal ingredients, is catching up to describe a trip of flavors by taking his fellow diners with him. An ally in this challenge-invitation are the products that have a dominant role in dishes, some of which can be the best ambassadors of Greek cuisine in the minds of international visitors.
Awards/ Recognitions
Undoubtedly, the greatest satisfaction for the team of any business can be captured in the awards. In other words, distinctions that certify the value of a business, the level of services provided and, in general, the degree of satisfaction of the visitors, who score taking into account several parameters.
Being one of the most important motivations that dictate the conquest of a Michelin star, Bib Gourmand as well as awards through metasearch platforms for restaurants internationally such as Restaurant Guru, the reputation of any business and most specifically the one of roof top restaurants is strengthened while at the same time travelers discover jewels of local culture and tradition.
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