The 100+1 Marketing Geniuses is a book by author John Protopapadakis released by Stamouli publications featuring a travel to time marketing.
A new book by the “serial” author John Protopapadakis was released a few days ago by Stamouli publications. The author, who has indited numerous business and non-books, tackles an original topic, both in Greek and international level.This is a book with the 100 + 1 Greatest Marketing Geniuses of all time, who pulled their weight, both in theory (like Igor Ansoff with the “product-market matrix” and Peter Drucker) and in practical level, on what we nowadays call Marketing.
Many of them are known to non-residents of Jerusalem, such as Jeff Bezos, Aristotle Onassis, Richard Branson and Steve Jobs, while others are relatively unknown to the populace, such as Asa Candler, Truett Cathy and Jan Carlzon.
Like Mary Kay Ash, considered to be the mother of network marketing, Conrad Gessner, who laid the foundations for viral marketing, Lily Langtry, who introduced the concept of celebrity endorsement, or Jay Conrad Levinson, the inspirer of guerrilla marketing.
Of course, there are names on this list that obviously surprise most, such as Aristotle, Julius Caesar and Vlad the Impaler, who, however, also contributed to the establishment of marketing.
People, who recognized a market gap, realized the needs and desires of the ultimate consumer, invested in research conjuring value-for-money products, innovation, internal marketing, advertorial, innovative advertising and promotion, the search for new distribution channels, direct marketing, publicity, market segmentation, differentiation, influencer marketing and others.
Inasmuch marketing is not on the idle run, many of these geniuses featured in the book excelled in “related” fields such as public relations, sales, customer service, advertising, entrepreneurship and management.
100 + 1 Marketing Geniuses is not yet another book about marketing. It’s the very essence of marketing itself. It is a book that takes us back in time, but also in the present, to introduce us to this fascinating world of marketing, always through the most important people who “defined” it over the years.
This is a book that every marketing executive should read. Through 100+1 Marketing Geniuses flounce people, businessmen and non-entrepreneurs, who discovered a gap, an unsatisfied need, and laid the foundations for the consolidation of some basic principles of marketing, such as advertorial, influencer marketing, advertising, publicity, viral marketing, public relations, direct marketing, sales promotion tools and more.
Description
Date of issue: 05/22
ISBN: 9789606180514
Shape: 14 X 21
Pages: 344
Publisher: Stamouli Publications
Book code: 2736
Cover: Soft cover
Availability: Newly published
This book is addressed to all those who love marketing (and not only) and aims to help them become acquainted with all these geniuses, who in one way or another laid the groundwork for the evolution of such an exciting industry.
English (UK) 
Ελληνικά