TikTok is a short-form, video-sharing app allowing users to create and share short videos.Use 4 Success Must Tips to empower your business.
Launched initially as Douyin in September 2016 in China, ByteDance, a Chinese multinational Internet technology company, relaunched it in 2017 for markets outside of China, naming it TikTok.
It is one of the fastest growing social media platforms in the world. An alternative version of online sharing enabling users to create short videos with music, filters and other features expressing themselves in a very creative way.
Tiktok is funny, sometimes cringery but most definitely addictive. While, it may not be an ideal choice for everyone, its inspiring content can be extremely helpful for many companies empowering their brand and facilitating success due to its low cost and free ad credit.
The following charts outline 10 Tiktok statistics you need to know (source: oberlo.com).
1. How many users does TikTok have?
2. How many downloads does the app have?
3. TikTok is the most downloaded App on the Apple App Store
4. Tik Tok conquers US youngsters
5. Downloads on Google Play
6. How much time do users spend on Tik Tok Daily on average?
7. How many countries is the social media platform available in?
8. Nine Out of Ten Users Use the App Multiple Times Daily
9. Growing Number of US Adults Use the app
10. Average number of Viewed Videos on the app
How to create a Tik Tok account
Creating an account is only possible from the app by following the below steps:
- Download Tik Tok from the Apple Store or Google Play Store
- Open up, select Sign up with Phone or E-mail. It is also possible setting up an account through other social media channels.
- Enter your birthday. For ages under 18, the account may include certain restrictions.
- Tap Next
- Tap the Profile icon. You can customize your profile picture and display name by tapping Edit Profile.
- Use your company’s logo
- Make use of a clear and professional photo
- Add a business bio up to 80 characters
- Use keywords relating to your business. Include link to your company’s website.
- Switch your account to pro in order to gain access to analytics and other business features.
- Tap the three dots on the upper-right hand corner of the screen.
- Tap Manage my Account.
- On the next screen, scroll down until you find a red text indicating: Switch to Pro account. Tap that link and verify your email address to confirm changes.
- Connect your other social media accounts. If you use Youtube or Instagram, link them to your Tiktok account. To do so, tap Edit Profile. At the bottom of the page, you’ ll see a space to enter links to those accounts. People will now be able to see your other social accounts upon visiting your profile.
- Enter email address, set up a username and password (use business email account)
Upon creating an account, bare in mind that username is of utter importance. It should clearly state your business name and it the same as found on other social media platforms.
Once all information is entered, complete the captcha to prove you’re not a robot, tap next and your account is live.
How to set up your profile
Setting up your profile is one of the most important steps in order to start producing quality content.
- Go to the Main Feed and show your first video. Take some time to become accustomed with the type style of the published content.
- Browse videos using hashtags or use the Discovery page to find new content.
- Once you finish watching a video, another one will promptly begin.
- The social media platform uses algorithm to present you with videos you most likely be interested in.
Free & paid Tik Tok content
Tik Tok provides the opportunity for everyone to create free organic posts. However, these are not powerful enough to target a specific audience.
Paid ads (options include: native-in-feed ads, brand takeovers, sponsored hashtag challenges, top view ads) on the other hand, can contribute to greater visibility by specific target groups.
Businesses can run ads by acquiring an advertising account and follow the guidelines of the app’s Business Learning Center.
4 Success Tips for Your Business
Building and maintaining a strong online presence is not an on and off process. It requires a well-built marketing plan with clear goals and objectives.
Most importantly:
- Be genuine and authentic. Demonstrate what your business is good at. Consider talking to the camera and embrace entertaining dialogues to engage viewers.
- Share useful How-To guides relating to your services.
- Show a behind the scenes of your business in order for viewers to get a glimpse of your skills and expertise.
- Participate in a viral challenge and integrate your service into the video.
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