You have finally managed to built your coolest website or your most stylish e-shop. You are in no need of Social Media. Or perhaps Not?
In the unprecedented situation we are worldwide experiencing, many things have dramatically changed.
Thus many companies were forced, under the weight of the inability to live a normal commercial activity, to create sites or even e-shops.
They therefore spent a considerable amount and modernized. Now they can sell. Where do Social Media enter the equation? Many consider that Social Media, is something very simple, in terms of management.
In theory, it’s right. Texts and images are what we put in communication. Practically, everything is fine, until a big crisis occurs. But let us start with the basics.
The online presence of a company is necessary for many reasons:
- Communication is direct: We can also communicate new products and services, but also respond immediately to complaints or requests.
- We can shape the image of our business: Both visually and in terms of content.
- We can run contests: Social Media is an ideal place for something like this.
- Help spread content: Viral posts can skyrocket a page’s traffic.
All well and good, but why not do the Social work myself? It’s not that difficult.
Here is the biggest problem.
Creating a single visual identity in Social must be done by a professional. The “education” of the spectators is a key weapon in communication.
The texts that are posted , must be perfect and targeted. Misunderstandings are often made with disastrous results for your company.
The “wrong” can be done at any time. There must always be someone responsible to save the situation, with composure and determination.
Responses and actions must be immediate. If time passes and abusive posts start to be collected, deleting them, is the worst solution. It’s like putting out a fire: At first it goes out with a glass of water, then with a bucket and as time passes by, the situation gets out of control. And then, free Social Media will have an incalculable cost for your business.
To build the right content on social media Nikolaos Drossos, Graphic / Web Designer and Social Media Manager suggests personalized solutions by contacting: zoridesign@gmail.com
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